In early 2021, a new Mountain Dew energy drink line called Mountain Dew Energy (at the time called RISE Energy) was released and replaced the Amp Game Fuel line in retail stores. The flavors here are as follows: Cherry Burst, Berry Blast, Original Dew, Tropical Strike, and later Orange Storm in Late 2019, alongside two other flavors: Raspberry Lemonade Zero and Watermelon Shock Zero in Early 2020.Ģ021 Rename and Store discontinuation The Amp Game Fuel line was officially released to stores in the United States on January 14th, 2019, as a permanent lineup and is available in 16-ounce resealable grip cans. Both listings on the retail sites show an official launch date of January 14th, 2019, in both retail stores and online. On December 8th, 2018, the same Amazon online store was reopened alongside Walmart opened their online store, listing the four Amp Game Fuel flavors: Cherry Burst, Berry Blast, Original Dew, and Tropical Strike. The channel's video also unfolded that the Amp Game Fuel line (at the time) didn't promote a specific game release. The channel's video revealed that it would be released sometime in January 2019 in retail stores. On November 7th, 2018, YouTube channel m圜ountyMarket posted a new product review about the rebranded Amp Game Fuel line in their video on YouTube. On October 1st, 2018, there was a rumor that there were two more flavors, a green and a yellow flavor would be joining the two initial flavor line. A few days after the store was opened, it was closed on August 16th. On August 12th, 2018, a Game Fuel online store was opened on Amazon that listed the previously mentioned two Game Fuel flavors (without Amp branding). During that time, Game Fuel (Citrus Cherry)'s Game Fuel branding was removed and branded as Citrus Cherry. These two flavors were originally part of the original Game Fuel line before was officially announced at the 2018 NACS Show in October that the original Game Fuel line was renamed/rebranded/merged with the Amp branding. This line initially consisted of two flavors, Cherry Burst and Berry Blast. History Main article: Game Fuel Promotion It was a low-sugar energy drink having 90 Milligrams of Caffeine, Fruit Juice, 40% (20 G) added Sugar, Niacin, Pantothenic Acid, and Vitamins A&B6, similar to the Energy line. It had a comparable tasting flavor and color to that of Game Fuel (Berry Lime). Game Fuel (Charged Berry Blast) was a Berry flavor of Mountain Dew and had a blue look. 2.1 2021 Rename and Store discontinuation.Mountain Dew is partnering with Call of Duty World League, OpTic Gaming and others to promote the new drink at upcoming gaming and esports events before the official January launch.īrandon Snow, chief revenue officer of Activision Blizzard Esports Leagues, said "Mtn Dew Amp Game Fuel shares our vision for growing the audience for esports, and will help us deliver unique experiences for fans at each Call of Duty World League event this season, as well as help create exceptional content for viewers online. It has energy credentials with its vitamin-charged and caffeine-boosted formula, and we can't wait to share it with the gaming world come January." "Mtn Dew Amp Game Fuel is the first-ever drink created specifically for gamers and stands in its own category. Ingredients include high fructose corn syrup, white grape juice concentrate, L-Theanine, caffeine, acesulfame, sucralose, panax ginseng root extract and yerba mate extract.Contains Vitamin A, Niacin, Vitamin B6, Pantothenic Acid.Each drink contains 90mg of caffeine and 90 calories per can.Įrin Chin, senior marketing director at Mountain Dew, said: "Knowing gaming is an endurance sport, we listened to what players have been asking for when it comes to a beverage." The formula is also specifically designed to assist with gaming, as PepsiCo reports that the ingredients have been shown to improve accuracy and alertness. Amp Game Fuel will be stocked with energy drinks at the grocery store and will come in four flavors: Charged Cherry Burst, Charged Berry Blast, Charged Tropical Strike and Charged Original DEW. It’s easier to open and allows for more uninterrupted game play. The cans also have a re-sealable lid designed by Xolution. The 16 oz cans feature a no-slip grip that “mirrors the sensory design of accessories and hardware in gaming,” according to PepsiCo. New to the lineup is Amp Game Fuel, specifically designed to serve the vast world of high-stakes endurance gaming. Mountain Dew's portfolio already includes an ‘energy’ drink Kickstart, a canned black label ‘darker dew’ and classics like Ice, White Out and Code Red. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.
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